Bursting with color and magic, Fancy Baking Confetti is taking over from chocolate chips.

LOS ANGELES, Feb. 26, 2025 /PRNewswire/ — FANCY SPRINKLES™is revolutionizing home baking with the launch of two new FANCY Baking Confetti products – Unicorn and Birthday. This colorful baking blend of sprinkles and chocolate pieces gives the home baker already decorated cookies right out of the oven.

Baking Confetti is crashing the chocolate chip party, taking cookies to the next level. Exclusively available at Walmart, these vibrant mixes are here to prove that life’s too short for boring baking. FANCY Baking Confetti blends the magic of signature crunchy sprinkles,  sugar shapes, premium white chocolate morsels, and bright candy-coated chocolate gems – available in fantastic color palettes. From birthday bashes to bake sales to bookclub, Baking Confetti makes it easy to elevate the basic.

With FANCY Baking Confetti, cookies won’t just taste good—they satisfy all your aesthetic desires!  The perfect chocolate-to-sprinkle ratio ensures every bite packs a sweet, colorful crunch. The vibrant colors and festive shapes stay intact even after baking.

“We’re thrilled to work with Walmart to launch Baking Confetti!” said Cory Kirlan, Chief Commercial Officer of FANCY SPRINKLES. “Together, we’re developing innovation that turns the ordinary into extraordinary, at a great value to the shopper.”

“After years of perfecting every detail—we are thrilled to share Baking Confetti with the world. We’ve poured our hearts into creating a game-changing product that transforms baked goods into a celebration,” said Kiley Anderson, CEO of FANCY SPRINKLES. “Walmart’s insights paired with our passion for disrupting categories is a winning recipe. Cookies deserve so much more than a regular bag of chocolate chips. “

About FANCY SPRINKLES:

FANCY SPRINKLES is an edible arts brand that  is revolutionizing how you experience food and beverage. With chic sprinkles and sugars, edible glitter and shimmers, and Fancy keeps you seasonally and culturally relevant. Visit www.fancysprinkles.com or Instagram, TikTok, YouTube, and Facebook.

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SOURCE Fancy Sprinkles