As the Pioneer of Real Kombucha Turns 30, the Brand Enters a New Era of Growth and Purpose

LOS ANGELES, March 3, 2025 /PRNewswire/ — For three decades, GT’s Living Foods (GTLF), has led a movement—one rooted in the belief that real, living foods have the power to nourish, heal, and transform lives. Now, as the brand celebrates 30 years, it is taking the next step in its journey: welcoming Jon Clancy as its first-ever President to help bring the power of living foods to even more people.

Jon, a long-time champion of natural, perishable foods, joins GTLF with nearly 20 years of expertise in bringing fresh, whole ingredients to scale. Most recently, he served as Chief Operating Officer at Bonduelle Fresh Americas, where he helped lead the growth of plant-based, ready-to-eat meals and fresh produce. Jon’s robust experience navigating the complexities of creating products made with natural, whole ingredients at scale make him the ideal leader to continue GTLF’s expertise in handcrafting living, raw foods that are authentically fermented for days, refrigerated and perishable, and never pasteurized or filled with synthetic additives.

“From the very beginning, GT’s Living Foods has been about sharing something real—something I saw transform my own family’s health,” said GT Dave, Founder & CEO of GTLF. “I started this company as a teenager with no business plan, no investors—just a belief in the power of living foods. Now, three decades later, we’re ready to build on that foundation. Jon’s leadership allows us to scale in a way that stays true to our mission while also giving me the opportunity to focus on the parts of the business I love most—innovation, brand marketing, and deepening our connection with our community. On a personal level, this also allows me to spend more time with my family—something that means the world to me after three decades of nonstop dedication.”

A New Chapter, Rooted in Purpose

GT Dave has led the company since day one, bringing kombucha from a home-brewed tradition to retailers nationwide for people to enjoy across the country. While GTLF has expanded its fermentation expertise beyond its top-selling SYNERGY^®: The Real Kombucha into a broader portfolio of functional living foods — including ALIVE Ancient Mushroom Elixir, AGUA De KEFIR Cultured Hydration, COCOYO Raw Coconut Yogurt, and IMMORTAL Wellness Shots — the mission has never wavered: making food that is truly alive.

“As we look ahead, it’s time to evolve—without ever compromising what makes us different,” added GT Dave. “Jon understands that. He’s here to help us scale in a way that keeps our products real, our culture strong, and our commitment to living foods unshaken.”

Bringing Living Foods to More People, Without Shortcuts

As President, Jon will oversee day-to-day operations, long-term strategy, and new innovation—ensuring that every bottle of SYNERGY®, every spoonful of COCOYO, and every sip of Agua de Kefir stays true to GT’s original vision: fully living, authentically fermented, and never pasteurized.

“For years, I’ve admired what GT has built—not just a business, but a philosophy,” said Jon Clancy, President at GTLF. “When I joined the team, I was struck by the passion of every employee and the integrity behind every product. I’m honored to step into this role, not to change the essence of GTLF, but to help it grow in a way that stays true to its roots. Together, we’ll make sure the next 30 years are just as groundbreaking as the first.”

Looking Ahead

As GTLF enters this new era, it does so with a renewed commitment: to keep fermentation real, to protect the integrity of living foods, and to nourish future generations—one bottle at a time.

To learn more about GTLF and its 30 years of pioneering real, living foods, follow @synergykombucha or visit www.gtslivingfoods.com.

About GT’s Living Foods

Founded in 1995, GTLF is a family-owned company known for its expertise and innovation in hand-crafted, fully living, fermented foods. Thirty years ago, GTLF introduced the first bottled kombucha to U.S. store shelves and continues to craft its products in small batches in Los Angeles using ancient fermentation methods.

Rich in nutrients and live probiotics to promote overall health, their lineup includes SYNERGY®: The Real Kombucha, the nation’s top-selling kombucha, along with favorites like GT’s CLASSIC Kombucha, ALIVE Ancient Mushroom Elixir, COCOYO Raw Coconut Yogurt, AGUA De KEFIR Cultured Hydration, and IMMORTAL Wellness Shots.

Each year, consumers nationwide enjoy over 100 million bottles of GTLF products, available at natural food stores and major retailers. For further information, visit www.gtslivingfoods.com and follow their brands on social media @synergykombucha, @aliveelixirs, @tastecocoyo, and @drinkadk.

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SOURCE GT’s Living Foods