Family Threads by PatPat Releases Its Second Edition Quarterly Consumer Report Highlighting Data and Trends in Children’s and Family Apparel

MOUNTAIN VIEW, Calif., Feb. 27, 2025 /PRNewswire/ — PatPat, a global e-commerce leader in affordable family apparel, released the latest edition of its consumer report, “Family Threads: Quarterly Insights on Trends in Children’s and Family Apparel“. This report provides valuable insights into shifting consumer behaviors, style preferences, and emerging shopping habits that are shaping the children’s and family apparel market.

Surveying hundreds of parents, the report highlights affordability as a top shopping priority while revealing the increasing influence of social media on kids’ fashion choices. The findings also reinforce the continued demand for coordinated family outfits, playful patterns, and pop culture-inspired designs.

Key Findings from Family Threads Q4 2024:

• Affordability is the #1 Shopping Factor – Nearly half (48%) of parents prioritize affordability when shopping for their children’s clothing, while 39% value quality and design over brand names.
• Holiday Shopping Starts Early – 37% of parents purchase holiday clothing months in advance, signaling a shift toward more pre-planned seasonal shopping.
• Preferred Ways to Receive Promotions – Parents prefer receiving sale alerts via in-app notifications (61%), followed by email (16%), social media posts (13%), and text messages (10%).
• Accessories Matter – 43% of parents say that matching accessories—like hairbands and socks—complete the perfect coordinated family look.
• Pop Culture Influence is Strong – Character-themed clothing remains a favorite, with 59% of families favoring Disney and Pixar designs.
• Social Media Shapes Kids’ Style – 40% of parents report that social media significantly influences their children’s clothing preferences.
• Comfort-Driven Activewear is Key – 42% of parents prioritize stretchy, flexible fabrics for their kids’ everyday play and movement.
• Trending Styles for 2025 – Bright pastels, playful patterns, and “Mommy & Me” matching outfits continue to gain momentum.

About PatPat  

PatPat is a global apparel brand for kids and families founded in 2014 in Mountain View, CA by two engineer dads, Albert Wang and Ken Gao, who were seeking better clothing options for their kids. By cutting traditional retail markups and reinventing the supply chain, PatPat has created an abundance of unique styles and made them more accessible for families online and in the PatPat app/site. Ten years later, PatPat has grown from a single app into a global e-commerce brand beloved by more than 21M customers in 140 countries worldwide with over 30,000 kids and family clothing styles, and counting.

Media Contact 

PatPat

Press@patpat.com 

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SOURCE PatPat