Inner Repair Meets Outer Volume

SAN FRANCISCO, Feb. 25, 2025 /PRNewswire/ — K18 is thrilled to proudly launch the brand’s newest innovation – AstroLift™, a revolutionary volumizing spray designed to deliver fuller, healthier hair while repairing it from within. This breakthrough product promises K18’s community not just instant, touchable body and bounce but also long-term benefits for fine, aging, and damage-prone hair—all powered by the patented K18PEPTIDE™.

AstroLift™ isn’t just another styling spray—it’s a problem solver. Stylists and consumers alike can now achieve natural-looking volume that lasts up to two days with a single application. This lightweight, buildable formula gets to the root of volume loss, leaving hair visibly stronger, softer, and more resilient to humidity without weighing it down or leaving a residue. It’s clinically proven to deliver up to 2.5x more volume, giving users the confidence of hair that’s both stunning and strong.

What sets AstroLift™ apart is its innovative blend of ingredients. The K18PEPTIDE™ repairs protein loss and chemical damage in all hair types, while a naturally derived seaweed and amino acid complex boosts volume without compromise. The result? Hair that feels weightless yet full, clean yet bouncy—just the way stylists and clients dream it should be.

A Stylist-Approved Revolution

To celebrate the launch, K18 is proud to partner with renowned celebrity colorist Jack Martin as its brand ambassador. Known for his transformative work with gray hair, Jack endorses AstroLift™ as the ultimate go-to for delivering weightless, reparative volume while addressing the challenges of fine and aging hair.

“AstroLift™ is more than a styling product—it’s a game-changer for anyone seeking hair that looks and feels alive,” says Suveen Sahib, Co-Founder and CEO of K18. “This launch marks another milestone in our commitment to delivering high-performance, reparative solutions that benefit both stylists and their clients.”

Innovation That Leads the Industry

K18 continues to push boundaries in haircare innovation. From its patented odorBIND™ technology in the AirWash™ dry shampoo to the transformative power of AstroLift™, the brand takes a biology-first approach to solving hair challenges. With this launch, K18 addresses the needs of hair types most susceptible to damage and volume loss, ensuring long-lasting, touchable volume that stylists can trust and clients will adore.

Availability

AstroLift™ Reparative Volume Spray will be available for purchase on K18hair.com and Sephora.com starting March 4, retailing for $46 USD (4.0 fl oz). Professional stylists gain early access starting today through k18hairpro.com, saloncentric.com. Sephora app users can enjoy exclusive early access on March 3. Join the waitlist at K18hair.com and experience the future of volume firsthand.

AstroLift™: Where healthier, touchable volume meets innovative haircare. For stylists, for consumers, for everyone.

ABOUT K18

K18 is a next generation, biology-first haircare brand co-founded by Suveen Sahib that is transforming the haircare industry with advanced biotechnology. At the heart of K18’s innovation is the patented K18PEPTIDE™, a high-performance ingredient that reverses hair damage in just four minutes. This revolutionary peptide, developed using computational biology, mimics the molecular structure of human hair to reconnect broken bonds and repair damage at the core.

K18’s standout products, including the leave-In Molecular Repair Hair Mask, and Molecular Repair Hair Oil all harness the power of K18PEPTIDE™ to deliver unparalleled hair repair. The brand’s latest innovation, AirWash™ Dry Shampoo, introduces odorBIND™, a patented biotechnology that eliminates odors and releases a subtle fragrance for up to three days.

The brand has revamped what was once known as “repair” with the re-introduction of its K18REPAIR™ Service, a 2-step salon-exclusive damage repair service that protects, strengthens, and preserves hair health through even extreme salon services – offered at select salons that can be found through the brand’s website. 

Since its launch during the pandemic, K18 has skyrocketed to viral fame, earning over 20 billion TikTok views and 30+ prestigious awards, including WWD Product of the Year and Fast Company’s Most Innovative. K18 now reaches customers in over 90 countries, with a growing global community of users and professionals alike. In 2024, K18 was acquired by Unilever, accelerating its mission to deliver next-generation haircare.

As a leader in synthetic biology within the beauty industry, K18 continues to innovate, creating more reliable, sustainable, and effective ingredients that redefine the future of haircare.

For more information, visit k18hair.com or follow @K18Hair on Instagram and TikTok.

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SOURCE K18 Biomimetic Hairscience