Tesla sees modest gains in August China sales despite deep price cuts

Published 3:26 am Tuesday, September 5, 2023

Tesla  (TSLA) – Get Free Report shares edged higher in pre-market trading following data from China that indicated only a modest gain in August sales despite a series of price cuts in the world’s biggest car market.

The China Passenger Car Association said August Tesla sales rose 9.3% from last year to 84,159 units, a tally that came in firmly below June levels even as the carmaker unveiled two major price cuts in the span of three days. Tesla also followed those cuts with another set of reductions last Friday on top of rebates for buyers in the U.S., China and Europe as part of its “Refer and Earn” program.. 

Tesla’s July tally was affected by the yearly scheduled maintenance of its critical gigafactory in Shanghai.

Tesla Chief Executive Elon Musk told investors in July that “it does make sense to sacrifice margins in favor of making more vehicles because we think, in the not too distant future, they will have a dramatic valuation increase.” He said Tesla would continue to focus on winning market share, as opposed to widening profit margins, over the back half of the year

Tesla earned 91 cents per share over the three months ending in June, up 20% from last year, even as revenues surged 47% to a record $24.5 billion.

Adjusted automotive margins were 18.7%, Tesla said, up from the 18.3% figure recorded over the first quarter but down from last year’s second quarter tally of 22.4% following a series of price cuts in its biggest global markets. Wall Street forecasts hovered between 17.5% and 17.9%.

Tesla shares were marked 0.2% higher in pre-market trading to indicate an opening bell price of $245.50 each.

  • Get investment guidance from trusted portfolio managers without the management fees. Sign up for Action Alerts PLUS now.

Marketplace